Homecraft Rolyan Acquires Mobilis Healthcare Group
Homecraft Rolyan, the UK’s leading value-added supplier of easier living aids, therapy and paediatric products to hospitals, local authorities and retailers, has acquired Mobilis Healthcare, the specialist medical and sports healthcare group. Homecraft is a wholly-owned business of Patterson Companies Inc, a publically-quoted US corporation serving the dental, veterinary and medical markets, with annual sales approaching $3 billion. This is its first European acquisition since establishing its Patterson Medical business in 2003, paving the way for further expansion into the international rehabilitation supplies and equipment market.
Based in Huthwaite, Sutton in Ashfield, Nottinghamshire, Homecraft Rolyan is a long-established company with a strong presence in the rehabilitation and occupational therapy markets and annual sales of around £28 million, export business representing almost a third of turnover. It offers a strong range of exclusive own-label lines and produces a series of market-leading product catalogues, publishing more than a million copies each year. Among the consumer brands it distributes is the Tanni&Anni range of adaptive clothing, created by Dame Tanni Grey Thomson, Britain’s most successful wheelchair athlete.
Mobilis Healthcare brings market expertise in physiotherapy, podiatry and sports medicine to the newly enlarged company, together with a strong customer base that includes NHS and private hospitals, independent practitioners and leading football, cricket and rugby clubs and associations. Amongst its most notable brands are Neen pelvic healthcare, Sorbothane impact cushioning insoles, Vulkan sports supports and Enraf-Nonius electrotherapy and rehabilitation equipment, while its sports ambassadors include international rugby union stars Lewis Moody and Aurélien Rougerie and cricketer Matthew Hoggard.
“Mobilis Healthcare gives Homecraft and the Patterson Medical division a bigger footprint in the European physio, podiatry and sports sectors, as well as the rehabilitation market generally,” says David Amson, Managing Director of Homecraft Rolyan. “This strategic acquisition, combined with our existing market strengths, will position us very competitively for future growth.”
Colin Webb, the CEO of Mobilis Healthcare, adds: “Homecraft is a highly successful company and there are obvious synergies between the two businesses that make them a good fit. Its extensive Global distribution network should certainly enable us to develop international sales of our key brands.”
With expanding operations in North America and the UK, in addition to a corporate presence in France through subsidiaries Kinetec and Sacedi, Patterson Medical is well placed to maximise its share of the $6 billion global rehabilitation sector. Moreover, further market growth is being fuelled by a combination of factors, not least of the ageing ‘baby boomer’ generation, since the 65+ population in both the USA and UK is estimated to double over the next thirty years.
Backed by a comprehensive ‘one stop’ range of mobility and disability aids, therapy products and healthcare solutions, Homecraft Rolyan and a newly-merged Mobilis business are set to capitalise on this distinct market trend. In addition, an expanding professional and amateur sports scene should create additional demand for the company’s fitness equipment and sports healthcare expertise.
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